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RetailNational Retail Corporation

Retail Chain Personalizes Customer Experience

Generic customer experience leading to low engagement

increase in conversion
0%increase in conversion
higher average order value
0%higher average order value
customer retention
0xcustomer retention
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01 — The brief

What was wrong

Generic customer experience leading to low engagement

What we did about it

AI-powered recommendation engine and personalization platform

Retail Chain Personalizes Customer Experience — the delivered interface
Sector
Retail
Client
National Retail Corporation
Phases
4
Duration
7 months

02 — The build

How We Built It

STEP 01 / 03

Customer Data Platform

Built unified customer data platform aggregating all touchpoints and interactions.

Built with

  • CDCustomer Data Platform
  • DIData Integration
  • RTReal-time Processing

03 — The sequence

Implementation Timeline

7 months, in 4 phases

  1. 01

    M1-2

    Data Platform Setup

    Customer data integration and platform development

  2. 02

    M3-4

    AI Model Development

    Recommendation engine training and testing

  3. 03

    M5-6

    Omnichannel Deployment

    Cross-channel personalization implementation

  4. 04

    M7

    Optimization

    Performance monitoring and continuous improvement

AI & ML

Machine Learning, Recommendation Algorithms, Predictive Analytics

Customer Platform

Customer Data Platform, Real-time Processing, Segmentation

  • MLMachine Learning
  • RARecommendation Algorithms
  • PAPredictive Analytics
  • CDCustomer Data Platform
  • RTReal-time Processing
  • SESegmentation
  • WPWeb Platform

Technology We Used

What this build actually ran on, grouped the way we scoped it.

  • MAMobile Apps
  • ISIn-store Integration
  • Microsoft Azure
  • Amazon AWS
  • Google Cloud
  • Azure OpenAI
  • Databricks

Omnichannel

Web Platform, Mobile Apps, In-store Integration

In their words

The personalization platform has transformed our customer experience. We've seen a 45% increase in conversions and doubled our customer retention rates.
Jennifer DavisChief Marketing Officer

Next step

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